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GENERICS Urban Apothecary is an urban botanical wellness brand. With a small batch focus, GENERICS deliver sustainability through thoughtful design aesthetic and good consumer practice. 


  • Small Batch Made 
  • Vegan
  •  Non-GMO ingredients
  •  Non-toxic formulations, free of parabens, phthalates and nitro-musk
  •  Not tested on animals
  •  Handcrafted fresh in Perth, Western Australia
  •  Independently owned and operated business



  • Refillable Vegan Candles
  • Refillable Botanical Room Diffuser Oils
  • Refillable Botanical Room Sprays
  • Refillable Botanical Perfume Oils
  • Refillable Perfume EDP
  • Refillable Aromatherapy Oils
  • Botanical meditation sensory



  • Our vegan candles are scented with a blend of natural essential oils and non-toxic fragrances to ensure a premium quality scent throw, and a long lasting burn.
  • Our aromatic fragrances are free of parabens, phthalate and nitro-musk.
  • Our fragrances adhere to global RIFM and IFRA standards.
  • Our oils are blended here in Perth, Western Australia and are not tested on animals.


GENERICS candles are made of a natural soy bean wax and has no unnatural additives. They are formaldehyde free and have a kosher certification.

Our all natural soybean wax is free from preservatives, and plasticisers that may interfere with the purity of the wax during its lifetime. 

Soybean wax is a renewable resource, it is biodegradable and cleans up with plain old soap and water. Soybean wax burns with zero petro soot, creating petro soot free candles. Soybean wax is cruelty free, no bees are harmed during harvest.

Soybean wax has a lower melting point than paraffin wax and because of this will burn slower or longer than paraffin candles. This makes them perfect for everyday burns, just the way we like it.

We choose soybean wax that is grown and harvested from sustainable soy farms in the USA. Our wax is soft, custardy and clean.

We promote our product as a vegan candle.



  • GENERICS crackling wicks are made of an 100% natural wood, sourced from FSC-certified mills.
  • GENERICS cotton wicks are unbleached and lead free.
  • GENERICS Maxi Light cups are made of a recycleable material. The shape of the cup features a domed bottom for improved safety.
  • GENERICS premium glassware can be re-purposed for home use or refilled with our Half Price Refill service.
  • GENERICS Reed Sticks are made of natural rattan fibres sourced from sustainable plantations. 



We encourage upcycling of all GENERICS candle glass with our Half Price Refill service that you can take advantage of when you return any glass GENERICS vessel to our stores. By refilling with GENERICS you reduce your carbon footprint, landfill waste, and save money; contributing to a cleaner and more affordable future.

With looking towards a better future in mind, for every 150 wood wicks we source and use from FSC-certified mill farms, ONE TREE IS PLANTED to restore the environment. The farms arranging these initiatives in Central and South America, Africa, and Asia encourage sustainable practice and empower their communities to incorporate tree planting in their agricultural activities.

We regularly participate in social and economical fundraising partnerships to assist our community in living a life lead with wellness.