We believe embracing a sustainable lifestyle includes identifying, sourcing and consuming responsibly. By choosing GENERICS, together we can make positive changes by supporting good design practice that not only honours our land but supports ourselves and our communities for a better future.

 

 Our GENERICS Urban Apothecary wellness products and all those represented in our stores, reflect the values that remain most important to us, as we continue to discover and learn ways to improve the way we live within our urban landscape.

 

VEGAN + CRUELTY FREE

 

SMALL BATCH HANDCRAFTED

 

RENEWABLE RESOURCE

 

 

PHTHALATE FREE

 

SUSTAINABLE FARMING

 

 RECYCLE ME

 

UPCYCLE ME

 

1/2 PRICE REFILL

 

 

ETHICALLY SOURCED

 

EARTH FRIENDLY

 

 MADE IN AUSTRALIA

 

SUSTAINABLY DESIGNED

 

NON-GMO / NON-TOXIC

 

PLANT BASED

 

EARTH FRIENDLY