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GENERICS is sustainable wellness lifestyle brand exploring botanical sensory, clean beauty and affordable urban eco-luxuries. GENERICS Urban Apothecary is an independently owned and operated wellness business with two concept retail destinations and an E-store based in Perth, Western Australia.

    WELCOME TO GENERICS

    YOUR ONE STOP DESTINATION EXPLORING BOTANICAL SENSORY, CLEAN BEAUTY & AFFORDABLE URBAN ECO LUXURIES.

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    NEW REFILLABLE CAR DIFFUSERS!

    OUR SIGNATURE SLOW RELEASE FRAGRANCE CAPTURED IN A SLEEK AND LOW MAINTENANCE GLASS VIAL DESIGNED TO TRAVEL WITH YOU IN YOUR CAR.

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    VEGAN CANDLES

    CLEAN, SUSTAINABLE & REFILLABLE CANDLES DELIVERED FRESH TO YOUR DOOR.

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    EXPLORE OUR RANGE CLEAN BEAUTY

    Clean, sustainable & effective - we've curated the best in small batch clean beauty.

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