OUR COMPANY
' Home to Perth's largest range of clean non-toxic, refillable vegan candles, home fragrance, perfumery and botanical wellness product '
Independently owned & operated GENERICS Urban Apothecary first opened doors in 2015 with a humble corner store nestled in the heart of Northbridge, Western Australia.
Well known for our refillable vegan candles and Half price refills - we pride ourselves in producing fragrances without the nasties. 100% Natural soybean wax without unnatural additives, no parabens, no phthalates , our products are vegan and cruelty free. With more than 50 clean fragrance blends across the menu each season, clients can choose their fragrance suspension from fresh made refillable candles , botanical room oils, linen sprays to Eau De parfums and more .
In a bid to encourage re-use and sustainability, our popular HALF PRICE REFILL service for all empty glassware, appeals to those seeking continued use at an affordable price.
Utilising both traditional artisan and modern production techniques, all GENERICS Urban Apothecary products are small batch made from scratch in our Perth based production facility before delivery to our store front every week.
DIRECTOR OF DESIGN
Head Perfumer and Product Developer Lisa Chau, has 23 years experience designing lifestyle products for retail, including 10 years developing fragrances as Creative Director of Generics Urban Apothecary brand.
OUR RETAIL PRODUCTS
Popularised by a diverse range of alternative scent options, our fragrance menu holds more than 50 non-toxic IFRA and RIFM compliant aromatic blends, free of phthalates and parabens.
Our fragrances are available across multiple product lines including refillable candles, room diffuser oils, room sprays, aromatherapy, perfume oils and EDP options.
All our sustainability focused products are vegan, cruetly free and small batch, artisan crafted in our Perth facility.
OUR RETAIL STORES
GENERICS URBAN APOTHECARY FLAGSHIP STORE
282 William St, Northbridge Perth WA
( Store #1 2015 - Present )
Located on the corner of William & Aberdeen St, our flagship store sits in the heritage listed circa 1913 building, nestled in the heart of Perth's food, arts, music & cultural district is also just a 5 min walk from the Perth CBD and train station. Just a hop, skip and a jump away from all thats hip and happening , this urban jungle lends a source of inspiration to our collections.
Our webstore operates from our Northbridge location, dispatching orders and click collects daily.
Over the years we have partnered with major shopping centres to launch exciting retail concepts such as the ones with Enex 100 in Perth CBD and Westfield Carousel between 2016 - 2023.
GENERICS URBAN APOTHECARY @ ENEX100 PERTH CBD
Level 1, Enex100 686 Hay St Mall, Perth WA
(Store 2 - 2016-2023)
GENERICS URBAN APOTHECARY @ WESTFIELD CAROUSEL
The Loop, Westfield Carousel - Albany Hwy, Perth WA
( Store #1 - 2018 - 2020 )
GENERICS URBAN APOTHECARY @ WESTFIELD CAROUSEL
The Loop, Westfield Carousel - Albany Hwy, Perth WA
( Store # 3 2020-2021 )
GENERICS URBAN APOTHECARY 'KIOSK' CONCEPT
@ WESTFIELD CAROUSEL
The Loop, Westfield Carousel - Albany Hwy, Perth WA
( 2021 )
OUR CUSTOM SERVICES
Expanding the retail offering, in 2023 GENERICS officially launches two new manufacturing divisions within the company. BLANC LABEL Bespoke Wellness Manufacturing and RENT A SCENT candle hire service.
We have produced custom products for a range of industry sectors & events, some of which include :
TOURISM WA X FIFA WOMENS WORLD CUP AUSTRALIA & NEW ZEALAND 2023
TOURISM WA X AUSTRALIAN TOURISM EXCHANGE & KINGS PARK BOTANICAL GARDEN
THE PERTH COLLECTIVE X KALIS GROUP & PORSCHE CENTRE PERTH
AGWA (ART GALLERY OF WA)
MICHELLE MOK CREATES X BRYCE SCERESINI @ STATE BUILDINGS OF WA
WESTFIELD
ENEX100
SUBSEA 7
KARMA RESORTS
SKIN FAIRY
SABOSKIRT X LAPORTE SPACE SYD X AFW
BEAUCOTT PROPERTY
THE WOODS FARM & THE COVE
Add your logo or message to our standard labels or customise your own branded packaging on our market ready blank products.
With quality, user experience and expectations already met, all BLANC LABEL products have safety and care labels inbuilt, meeting standard Australian requirements. Our service offers clients the ease of simply adding a company logo or brand message to a product that is essentially market ready.
A MYO Perfumery activations are also available upon request for events. These projects below were produced for Porsche Centre Perth & Tourism WA @ Kings Park Botanical Gardens.
See our SERVICES section or CONTACT US to chat.
