BEAUTY CLEARANCE --> 30% off all Skincare with code 'Skincare30' or 50% off all RollerBall Perfume oils with code 'Rollerball50' at the checkout. BEAUTY CLEARANCE --> 30% off all Skincare with code 'Skincare30' or 50% off all RollerBall Perfume oils with code 'Rollerball50' at the checkout.


Welcome to GENERICS Urban Apothecary.

A sustainable wellness lifestyle brand exploring botanical sensory, clean beauty and affordable urban eco-luxuries.         



GENERICS Urban Apothecary is an independently owned and operated wellness business with two concept retail destinations and an E-store based in Perth, Western Australia. 

Founded by Australian Designer Lisa Chau, GENERICS was first developed in 2008, as an affordable fashion and accessories brand without the frills. 

Over the years, our product offering shifted to include sustainable sensory, clean beauty and complimentary wellness lifestyle products to our portfolio, while steadily growing our client base with a series of market stalls and pop ups.

By June 2015, the brand had established a full range offering and in a major rebirth, rebranded into GENERICS Urban Apothecary with the opening of our first retail concept store on William Street in the heart of Northbridge.

By following year, our growth lead us to open a second location in December 2016 at Enex100, in the Perth CBD.

Fast forward to August 2018, we commenced our two year partnership with Scentre group, opening a series pop up concepts within their newly renovated Westfield Carousel shopping centre.

Today, our GENERICS Urban Apothecary brand, is a known market leader, proudly producing our own line of sustainable, ethical and affordable sensory and wellness products within our own production facility in Perth, Western Australia.



Home to WA’s most extensive selection of Vegan Candles, we are best known for our range of sustainably designed refillable Vegan Candles and Half Price Refill service. Each candle is individually handcrafted from our Perth based production facility before being delivered fresh in store every week. GENERICS Urban Apothecary is your go-to store for sustainable Vegan Candles at affordable, no frills prices.

Popularised by a diverse range of alternative scent options, our fragrance menu holds more than 60 non-toxic aromatic blends, all of which contain zero phthalates, parabens, formaldehydes. Our fragrances are available across multiple product lines including candles, room diffuser oils, room sprays, car diffusers and perfume oils.



Our GENERICS Urban Apothecary brand expands into plant based meditation therapy, aromatherapy perfume oils, organic herbal teas, and vegan skincare to compliment a host of established Australian and International clean beauty and homewares brands, creating a one-stop destination for affordable, botanical sensory and wellness lifestyle products.



 Alongside our retail offering, GENERICS Urban Apothecary also operates a growing wholesale distribution, MYO perfumery bar and brand customisations division, providing bespoke sensory services and wellness support products across the private and corporate industry sector.

Our Customisation Clients

                  • Australian Tourism Exchange with Tourism WA & Kings Park Botanic Gardens, Perth.
                  • Karma Resorts - Rottnest Island
                  • Art Gallery of Western Australia - The Botanical Exhibition
                  • Subsea 7 - Annual Summer balls
                  • Satterley Property Group with Telethon
                  • Porsche Centre Perth
                  • Perth Fashion FestivalWA Aids Council
                  • The Skin Fairy
                  • Broome Gallery
                  • Sabo Skirt with La Porte Space for MBAFW