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Generics Urban Apothecary



GENERICS Sustainable Florals are preserved for a lifetime. Each arrangement is composed of real flowers and botanicals that have been delicately preserved, capturing its natural state. Each arrangement is handcrafted and styled into a floral foam derived from an earth friendly volcanic basalt rock, making it completely biodergradable and better for the environment. Your Sustainable Florals are presented in a neutral coloured, elegant vase for a modern look, suitable for any home.

Emmi features a selection pink on pink fleurs and warm reeds. 


GENERICS Sustainable Florals are individually handcrafted, using premium grade botanical materials that are clean and sustainable.

GENERICS Sustainable Florals are made from real natural flowers and botanicals that have been delicately preserved for a lifetime.

GENERICS Sustainable Florals are arranged into an earth friendly floral foam derived from volcanic basalt rock that is 100% natural and chemical free.



  • Preserved to last a lifetime
  • 100% natural botanical florals
  • Sustainably designed
  • Vegan friendly
  • Cruelty free 
  • Handcrafted in Perth, Western Australia


100% Natural Preserved Sustainable Flower Arrangement with Vase*

*As each arrangement is unique, Flowers may vary slightly from picture, depending on season and cuttings.


Simply place your Sustainable Florals on a steady non slip surface away from fire, and out of reach from pets and children.

You may like to dust your Sustainable Florals every few months to keep them fresh and crisp.

We recommend storing your Sustainable Florals out of direct sunlight to best maintain its colour.

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